H-57 is a creative studio which deals with design, advertising and illustration. Since 2004 we have been collaborating with important national and international brands taking care of their image and offering our special point of view.
Logo and packaging for an italian craft beer called “La Fabbrica” (which in Italian means “The Factory”).
The design had to convey the feeling of historical tradition and modernity at the same time.
The style chosen was that of early 20th century socialist propaganda and labor movements posters. The same design was declined for the different kinds of beer, maintaining the principal elements and changing fonts and colours.